— legal document
Privacy Policy
Last Updated: 15 April 2026 | Effective Date: 15 April 2026
Tidewall Advisory Sdn Bhd ("Tidewall Advisory", "we", "us", "our") is committed to handling personal data with care and transparency. This policy explains what data we collect, how we use it, and what rights you hold under Malaysian law.
1. Who We Are
Tidewall Advisory Sdn Bhd is a process improvement consulting firm registered in Malaysia and based at Level 5, Menara Dion, 27 Jalan Sultan Ismail, 50250 Kuala Lumpur. We are the data controller for personal data collected through this website and through our consulting engagements.
For privacy-related questions, contact us at: [email protected]
2. What Personal Data We Collect
We collect personal data only when it is relevant to providing our services or communicating with you. This includes:
- Name and contact details (email address, phone number) when submitted via our contact form or email
- Organisation name and role, where provided voluntarily
- Information shared during the course of a consulting engagement (which may include information about colleagues)
- Website usage data collected via analytics cookies (if consent is given)
- Correspondence records (emails, meeting notes)
3. How We Collect Data
- Via the contact form on this website
- Via direct email or phone communication
- During the conduct of a consulting engagement
- Through website analytics tools (where you have consented to analytics cookies)
4. Legal Basis for Processing
We process personal data under the following legal bases, consistent with Malaysia's Personal Data Protection Act 2010 (PDPA):
- Consent: Where you have given consent, for example by submitting our contact form or accepting analytics cookies
- Contract performance: Where processing is necessary to deliver a consulting service you have engaged us for
- Legitimate interest: For maintaining client records and responding to enquiries
- Legal compliance: Where required by Malaysian law
5. How We Use Your Data
- To respond to enquiries submitted via the contact form or email
- To deliver and manage consulting engagements
- To maintain records of engagement correspondence and deliverables
- To send service-related communications (no marketing emails without your consent)
- To improve our website through anonymous usage analytics (only where cookies are accepted)
6. Data Retention
We retain personal data for as long as necessary for the purpose for which it was collected:
- Contact form enquiries: up to 24 months from last contact
- Engagement records: up to 7 years from engagement completion, in line with Malaysian record-keeping obligations
- Analytics data: as determined by the analytics provider's data retention settings
Data is securely deleted or anonymised when retention periods expire.
7. Data Sharing
We do not sell personal data. We may share it in the following limited circumstances:
- With professional advisers (legal, accounting) where necessary
- With service providers (website hosting, email) who process data on our behalf under appropriate agreements
- Where required by Malaysian law or a regulatory authority
We do not share data with advertising networks or third-party marketers.
8. Data Security
We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, or disclosure. These include secure file storage, limited access controls, and encrypted communications where applicable.
In the event of a data breach affecting your rights, we will notify affected individuals in accordance with PDPA requirements.
9. Cookies
Our website uses cookies. Essential cookies are required for basic functionality and are always active. Analytics and preference cookies are only activated if you provide consent via our cookie banner. See our Cookie Policy for full details.
10. Your Rights Under PDPA 2010
Under Malaysia's Personal Data Protection Act 2010, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Withdraw consent for processing (where consent is the legal basis)
- Request that we cease processing your data for direct marketing purposes
- Lodge a complaint with the Department of Personal Data Protection Malaysia
To exercise any of these rights, contact us at [email protected]. We will respond within 21 days.
11. Third-Party Links
This website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies separately.
12. Children's Privacy
Our services are directed at organisations and are not intended for individuals under the age of 18. We do not knowingly collect data from minors.
13. Changes to This Policy
We may update this policy from time to time. The updated version will be published on this page with a revised "Last Updated" date. Continued use of our website or services after changes take effect constitutes acceptance of the updated policy.
14. Contact for Privacy Matters
Tidewall Advisory Sdn Bhd
Level 5, Menara Dion, 27 Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia
Email: [email protected]
Phone: +60 3-2148 6735